Interview of Chinedu Rita Rosa, founder of Vines by Rosa

Nigerian-born and Bordeaux-based, Chinedu Rita Rosa is a dynamic force in the world of wine. What began as a personal passion for European wines has grown into a remarkable career at the crossroads of cultures and markets. Today, she stands as a trusted advisor for French winemakers seeking to connect with African consumers, offering deep insight into market access, branding, and cultural nuance. Her unique background, entrepreneurial mindset, and love for storytelling make her a powerful voice in an industry ripe for transformation. Journalist: Laurence Soustras